Polish Energetic Group paid 35 million PLN for the takeover of the name of the stadium which is being built for Euro in Gdansk. Lotos competed with PEG until the very end. Polish companies are slowly discovering naming rights – the sale of rights to name real estate, which is norm in Western countries. In hockey NHL league as much as 90 % of clubs have facilities with sponsored names. In basketball NBA league it is 79 %. The club of American football league, Houston Texans gets $10 billion annually […]
